Almutlak Continental, a global leader in tire manufacturing, proudly hosted an exclusive event in Jeddah to recognize and celebrate the invaluable contributions of its passenger tire dealers. This event served as an opportunity to express our heartfelt gratitude for their unwavering support and partnership throughout 2024, as they remain one of the most important distribution channels of Continental’s success in the region.

The gathering brought together key dealers to not only acknowledge their instrumental role in helping Continental grow in the market but also to share the company’s ambitious vision and strategy for 2025. Emphasizing customer-centricity as the core of our mission, the event highlighted the array of added-value services and market-driven initiatives Continental has planned for 2025.

“We are deeply grateful for the trust and collaboration of our dealer network”, said Juan Uruburu, The CEO of Almutlak Continental in Saudi Arabia. “Our vision for 2025 focuses on fostering growth for both our partners and their customers by delivering premium products and services that prioritize customer needs. Together, we aim to drive innovation, sustainability, and excellence in the Saudi market.”

During the meeting, the management provided an overview of the key elements of Almutlak Continental 2025 strategy, summarized as follows:

Continental remains committed to supporting its dealer network as trusted partners, ensuring they have the resources and solutions required to deliver premium products and exceptional service. The company’s approach is grounded in understanding and addressing the needs of our partners and their customers, making Continental a preferred choice in the tire industry.

As we look ahead to 2025, Continental reaffirms its dedication to building strong, mutually beneficial relationships that drive success, sustainability, and innovation, solidifying our position as an industry leader.