Riyadh, KSA: The stage is set for a bolder Beautyworld Saudi Arabia, the Kingdom’s leading trade show for beauty, hair, fragrance and wellness, with record numbers of exhibitors and visitors expected to attend.
Taking place at the Riyadh International Convention and Exhibition Centre (RICEC) from 21 to 23 April, this year’s event is set to be a dazzling showcase of the flourishing beauty and wellness landscape in the region.
Industry professionals including manufacturers, wholesalers, distributors, retailers, and salon and beauty experts will be able to peruse six product segments spread across five halls. The Nail Arena powered by Sawaya and Next in Beauty are two of the highlights of the show, attracting global speakers and experts to share their expertise.
Introducing: Nail Arena powered by Sawaya
Nail Arena powered by Sawaya is where passion meets artistry, and creativity and innovation take centre stage. Offering an electrifying platform for nail professionals, beauty enthusiasts, and trendsetters to immerse themselves in the latest nail artistry innovations, the Nail Arena promises live demonstrations, expert-led sessions, and hands-on experiences with cutting-edge products from leading brands such as Gelish and Morgan Taylor.
Educators at this year’s edition include Vu Nguyen, a renowned Global Artist who collaborates with top chemists to develop cutting-edge nail products; and Danny Phung, former Global Artist for OPI and now International Sales Manager at Nail Alliance.
Highlights of the 2025 agenda for Nail Arena powered by Sawaya include: The Ultimate Performance in Mobile Curing: Gelish 18G Unplugged LED Light on Day One; The Perfect Manicure: Morgan Taylor Nail Polish & Breathable & Naturals on Day Two; and Elevate Your Nails to New Heights: Gelish Flash Glam & Cat Eye on day three. See the full agenda here.
Next in Beauty
This year’s Next in Beauty stage will feature a dynamic blend of insightful speaker sessions and captivating live makeup and beauty demonstrations.
With free-to-attend sessions across three days, the program encompasses market intelligence, emerging trends and revolutionary innovation reshaping the beauty sector on local, regional and global scales.
The 2025 lineup brings fresh insight, regional expertise, and new strategies for growth across the Saudi beauty market.
Key highlights
This year’s Next in Beauty programme is anchored around the trends transforming the global beauty landscape, and Saudi Arabia’s fast-evolving role within it. Key highlights include, on Day One, Andrea Fetzer of Chalhoub Group will explore The Rise of Asian Beauty in the GCC, examining how Korean and Japanese beauty brands are reshaping consumer expectations and retail strategy across the region.
During Day Two, the spotlight will turn on influence and authenticity, as entrepreneur and media personality Alice Abdel Aziz leads The Power of Personality – a discussion on how content creators are building brand empires and redefining trust with beauty buyers.
Closing the programme on Day Three, a future-forward panel on AI, Personalisation and the Future of Beauty Retail will unpack the technologies revolutionising how consumers discover, try, and shop for products – from diagnostics to virtual try-ons.
Other key speakers include:
Charbel Watfa – Senior Spa Director MEA, Four Seasons Hotel Riyadh
Hayat Belhadji – Global Cosmetic & Drugs Programme Manager, Intertek
Haifa Addas – Founder & CEO, INSTAGLAM
Layla Alhajjaj – Serial Entrepreneur & Business Mentor
Ralph Bou Nader – General Manager, Arabian Oud
Tara Rose Kidd – Managing Director, Tara Rose Salon
See the full Next in Beauty line up here.
Beautyworld Saudi Arabia is one of several Beautyworld exhibitions held around the world, alongside Beautyworld Middle East in Dubai; Beautyworld Japan Tokyo; Beautyworld Japan Osaka; Beautyworld Japan Fukuoka; Beautyworld Japan Nagoya; as well as Beautyworld Central Asia and Beauty Expo in Taiwan. Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.
For more information, please visit the Beautyworld Saudi Arabia website.
Media wishing to attend the show can also register here.
