event at At the “Brands For Less” branch on Khurais Road in Riyadh celebrating its valued customers in appreciation of their loyalty and contribution to the brand’s success. The event featured Toufic Kreidieh, Executive Chairman & Co-Founder of BFL Group, who personally engaged with attendees, making the evening a truly memorable experience.
Set in a vibrant and interactive atmosphere, the event welcomed a large turnout of enthusiastic customers who participated in a variety of engaging activities, exciting challenges, and exclusive giveaways. Guests had the unique opportunity to connect with Kreidieh, adding a personal touch to the celebration and strengthening the bond between BFL Group and its loyal community.
Reflecting on the brand’s journey, Kreidieh shared BFL Group’s inspiring success story, from its inception to becoming a leading name in the retail industry. He emphasized the significance of such events in fostering customer relationships and expressing gratitude for their continued support. “Our customers are at the heart of everything we do. They are our partners in success, and we are committed to delivering exceptional experiences. This event is a testament to our appreciation for their trust and loyalty,” Kreidieh stated.
Attendees captured and shared their special moments on Instagram Stories and Snapchat, inviting friends and followers to be part of the excitement. The event also featured exclusive gift distributions, further reinforcing BFL Group’s commitment to rewarding its customers and making the occasion an unforgettable experience.
About Brands for Less (BFL Group)
BFL Group is a leading retail company offering the latest fashion trends and home products at unbeatable prices. Established in Lebanon in 1996, the company pioneered an innovative business model that brings globally renowned brands to customers at exceptional discounts. Expanding in 2000, BFL Group made the United Arab Emirates its headquarters, quickly becoming the preferred destination for smart shoppers across the region.
Today, BFL Group operates in over seven markets across the GCC and Southeast Asia, delivering a unique “Treasure Hunt” shopping experience—allowing customers to discover new products and surprises with every visit. With discounts of up to 80% off original prices, the company remains committed to providing exceptional value, innovative strategies, and superior customer service.
Continuing its ambitious growth, BFL Group aims to expand into new global markets, ensuring that more customers can enjoy its distinctive shopping experience.
